The End of Second-Hand Games? Ubisoft is the next to fall.
Ubisoft have announced their new (unfair) Uplay scheme.
The new scheme is being changed so the company can make more revenue from pre-owned titles, the Uplay scheme follows suit like the pass brought in by other companies like THQ.
Every key game armed with the Ubisoft logo will now be bought with a once-off code that enables online capabilities and more.
This new scheme will kick-off with the game Driver: San Francisco. If the code is used then you’ll have to grab a new one via Xbox Live or the PSN. Check out the official line below:
“In each new copy of a Uplay Passport-enhanced game will be a one-time use registration code that, when redeemed, provides access to Uplay Passport content and features. The code can be found on the insert card inside the game box. Gamers can identify Uplay Passport-enhanced games by looking for the logo on the back of the box.
Uplay Passports will also be available for purchase on PlayStation®Store for $9.99 and on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft for 800 Microsoft Points. Customers that rent, borrow or purchase a pre-owned game can also purchase a new Uplay Passport online for $9.99 and automatically unlock the game’s online content and features. Starting with the upcoming DRIVER® San Francisco release, games featuring the new Uplay Passport will offer gamers exclusive bonus content plus access to online features.”
So… What do you guys think? Should this be industry standard? Answers on the back of a postcard…
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I Do not think a company should be charging for the right to play a game, that the player all ready owns. Now if the company owns the content and the player rents the game. Thats a different issue. This is why I do free to play games, and buy content. I also have a belief that a company should not force a player that owns content to only play the game online.